PDF Ebook What is e-business?: How the Internet Transforms OrganizationsBy Feng Li
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What is e-business?: How the Internet Transforms OrganizationsBy Feng Li
PDF Ebook What is e-business?: How the Internet Transforms OrganizationsBy Feng Li
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Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.
- A coherent introduction to e-business.
- Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
- Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
- Supported by online lecturer and student resources, available soon.
- Sales Rank: #3643511 in Books
- Published on: 2006-09-11
- Original language: English
- Number of items: 1
- Dimensions: 9.70" h x .75" w x 6.72" l, 1.05 pounds
- Binding: Paperback
- 264 pages
Review
"This book provides a comprehensive roadmap that helps to understand the complicated and multi-faceted phenomenon of E-Business. It bridges real examples of the many ways E-Business is used to augment, substitute, disrupt, and dis-intermediate the normal practices of business with the relevant academic views of the same. The result is a powerful tool for practitioners and academics that allows the reader to drill down on these issues in whatever depth is desired." Thomas H. Brush, Purdue University
"This book is refreshingly well-written and thought provoking. Grounded in appropriate theory and literature, it provides a most welcome addition to the e-business literature." Professor Michael D Williams, Swansea University
From the Back Cover
What Is E-Business? provides a thorough and reflective introduction to business strategies for the Internet world. Based on fifteen years’ teaching experience, Feng Li takes the reader through the vast range of topics and issues surrounding e-Business such as:
- New technologies and new business environment as the context for e-Business.
- New strategies and business models developed in response to the internet and related technologies.
- Organizational innovations necessary in order to implement and manage e-Business strategies.
The book will also explore the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services; and emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
Students and teachers alike will welcome this coherent, well-tested text, with its student-friendly case examples, questions and summaries. What Is E-Business? is supported by online lecturer and student resources, available at www.blackwellpublishing.com/fengli.
About the Author
Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.
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